About any trained salesperson will tell you that to resolve any conflict, you should always agree. That's ill-advised when a woman is involved. Why? Do you relish the idea of wearing the label of "WUSS"?I generally try to focus on what works and avoid discussion of what doesn't, but over the years I've run into some advice that has the potential to be extremely dangerous, based on what I've observed and proven in my own research. Over the next two days, I want to talk about that advice and show you both the pitfalls of following that advice and a much safer tactic that I found to be entirely effective in real-world application.Today's issue will concern the advice to "always agree" to resolve conflict, and tomorrow's will be the idea of trying to stop a divorce (or any kind of break-up) before thoroughly evaluating a relationship to see if indeed it should be stopped, because a great many relationships that break up do so because the participants are horribly mismatched and should have never come together in the first place.Now, let's talk about this business of always agreeing to resolve conflict. This is a very old basic tactic used by sales people to overcome objections to a sales pitch, and has been taken out of context for use in relationship problem and dispute resolution. The idea is to agree to get the other person to calm down and let you disagree peacefully while you steer them around to your point of view. It originated from the old "Feel, Felt, Found" negotiating gambit.You may have run into this with a real estate agent or car or other big-ticket item salesperson. Let's say they offer you a car with a diesel engine, and you say, "I don't want a diesel. I heard they don't have as much power going up a hill." And the salesperson replies, "Yes, I understand how you FEEL. We FELT the same way for a long time, but then some of our customers FOUND they still liked it, so we recommend everyone try it."Simple diffusion of an objection. And it sells a lot of cars. (I won't venture a guess at how many go to people who end up liking a diesel. ;-) ) But later, psychologists urged people to take that tactic one step farther and just agree with anything to diffuse the objection and then build rapport. Once rapport is built, then ease back into the subject after the defenses are down.But there are a couple of big pitfalls in this premise, especially with regard to relationships and marriage. First, holding a relationship together is a matter of cooperation, not of salesmanship. Women communicate on a level that is so far above men that they will immediately recognize this as just a tactic more often than not (it has always been known to work better on men than women anyway - remember, I'm also a marketing and management consultant, and this was something I used to be intimately involved in and teach almost daily). To make matters worse, when you give in to a woman to quell a stressful situation, you are instantly labeled a wuss! Really! You think not? You're gonna love this:I got several of the women "advisors" on the phone and told them about the "always agree advice," and the most common response was a tie between "You've got to be kidding!" and "Oh my God! They didn't say that!" Their overwhelming consensus was that a woman will lose any respect she still has left for a man who deploys such a tactic because women hate it when a man just gives in instead of holding out for what's right. Now, notice I said "holding out for WHAT'S right," not "holding out to BE right." Hang with me here...As a little background, while the biggest cause of rocky relationships, fighting, and destructive competition in relationships is incompatibility, the biggest immediate cause of break-ups and divorce is lost attraction - plain old everyday boredom. This happens to a woman when a man just stops being manly, fun, and interesting, and the woman gets bored and wants out, or gets bored and plays around and gets caught. (Women do things that cause men to lose attraction for them too, but I'm writing to men today.)The last thing in the world you want to do under those circumstances is something wussy like always agreeing with her every gripe, because some of her gripes are not going to be real gripes, but rather tests to see if you are going to remember that you are a man and stand up against an obvious falsehood. A woman's first criteria in evaluating a man is "If you can't stand up TO me, you can't stand up FOR me."The next big thing you want to avoid is use the words "I" or especially "YOU" at the beginning of a sentence during an argument or while the problem is being identified. Once you start pointing fingers, talking about people instead of issues, the conflict escalates and everybody loses. What's the right move?First, you must understand that women don't speak to report information. Everything with them is a negotiation. They make statements to ask questions and ask questions to make statements, and will seldom if ever state the obvious, even if what is obvious to them isn't obvious to a man. It's all very diplomatic, even when they are angry. To keep from escalating what's already a very delicate and volatile situation, you must shift the focus away from "I" or "YOU" to "WE," and then move her focus to the actual ISSUE. "WE have a problem, and it is [whatever the problem is], so what needs to be done to fix it?" You must absolutely shift the focus from "WHO" is the problem to "WHAT" is the problem as much as possible to address the issues instead of the blame for (and emotions caused by) the issues. For example...Let's say you have the stereotypical male habit of grabbing the TV remote and starting to channel surf every time you come into the room, and she resents you being so disrespectful of her to interrupt something she is watching without asking. She starts out by saying, "You really make me mad as hell when you just start flipping channels when I'm watching something." (That's the statement she'll be making with the question that you'll actually hear: "How would you feel if I changed the channel while you were watching TV?" Or she might take the opposite tack, saying, "Didn't you see me sitting here watching that?" meaning, "You inconsiderate jerk! I WAS watching that, and now I'm pissed off at you." Statements are questions and questions are statements, remember?) If you respond with, "Well then why didn't YOU tell ME?" it comes across as blaming her for your ignorance and disrespect, and that won't fly.If you respond with, "I'm sorry. I'LL let YOU be in charge of the remote from now on," you've probably just ensured that you won't have sex again for about 2 months, whether she does or not, because you just gave in. Something like, "Well, it's MY house and MY TV and I'LL change the channel whenever I feel like it," will get you more punishment over the coming months than you could ever fathom, and you won't know that most of it hit you, although you probably will wonder why your underwear has been starched, your shirts are suddenly tighter and you can never seem to find your keys. ;-)She wants you to take the lead in decision-making and be a stand-up guy, but in trade for respecting that position of leadership, she reserves the right to an input channel, in ALL negotiations, and you have to respect that or pay a price that you will invariably find you don't want to pay. So your only option is to recognize that a negotiation has begun, and negotiate cooperatively, responding with something like, "Then WE obviously need to come to some kind of resolution here so that WE don't continue to have this problem."Now you have her attention, and respect, because you have followed the form that she needs to follow to ensure involvement and a fair hearing. At this point it becomes okay to say "I" and "you" as long as you aren't slinging mud with them. The purpose here is a cooperative, peaceful and equitable settlement, resolving a problem, not winning a battle, remember?Follow up with something like, "I didn't realize that you were interested in that show, and to be honest, I probably never gave it due consideration. In the future, I will make sure that you aren't enjoying a show before I change the channel. Will that satisfy you?"Now, there are several really big things that you need to notice in that. First, you will notice that nowhere are you directly apologizing. You are indirectly apologizing by saying "never gave it DUE consideration," and that is important, because you are acknowledging the mistake without being a big mushy wuss about it. Believe it or not, the words "I'm sorry" should rarely if ever come out of your mouth.Acknowledging your mistakes in a manner that says that you should have performed better or with more consideration of her input is almost always enough and often even preferred because it refers to something specific instead of a generic apology that everybody gets all the time. (If there's ever a time that it's not enough, she'll let you know.) The words, "I'm sorry" have come to be associated with deceit, incompetence, and inconsiderate jerkitude, the epitome of the principle that it is far easier to get forgiveness than permission and that you can do as you please and apologize if it isn't good enough, and you need to separate yourself from that stigma no matter what you do, in everything you do.Next, you are offering the first suggestion for the resolution, again, taking the lead, but not dictating terms. It doesn't matter whether your idea is perfect for her or not, just as long as it's not asinine. It's a negotiation, and she will let you know if she sees any part of your suggestion as unsatisfactory. Taking the lead like this is a HUGE deal to a woman; a man who won't lead, can't make decisions, and can't consider the input of others in decisions isn't worth having around, just as any man who can't stand up TO her can't be expected to stand up FOR her. It's really that simple.Also notice that you ask if your suggestion will "satisfy her." (Or if you prefer a more casual, phrase, ask if it will "work for her.") You are not asking if it is "okay for her," or anything that sounds even remotely like you are asking her permission to proceed in this manner, which is also good for several months of celibacy as you shatter any respect for you she may still be holding. You are asking for her input, inviting her to take part in the negotiation in which she expects to engage. Incidentally, she will punish you severely for shutting her out of it or giving in to avoid it. What's next?Chances are, in this simple example, she would have been satisfied with this plan because it fully addresses her issue, but you're not done yet. She cannot have the last word, because whomever has the last word makes the decision, and you must be the one to formally declare the decision made to conform to the protocols of leadership. After she says, "Yes, that will do," or whatever, then you must wrap it up with the formal declaration, something like, "Then that is precisely what I will do in the future, and if you catch me slipping, I expect you to remind me of it and let me fix it instead of jumping down my throat about it. I will do my best to treat you with the same respect. We are adults and partners and we can both do a much better job of handling problems. I don't want us to be one of these couples that fight all the time over everything any more than you do."That's leadership, and it gets you more than a solution to your problem, it gets you respect and trust, which in turn creates attraction, which breeds intimacy, and starts an upward spiral that may last anywhere from minutes to years, depending on how diligent you are about acting like a man - a REAL man.Relationships aren't always easy, especially when they start coming apart. Indeed, they're a lot like houses. If the relationship has a solid foundation, it can usually be repaired; if not, it's better to tear it down and start over. We'll be talking about how to determine that tomorrow.For today, just realize that as a man, to make any relationship work, you have to be able to assess the relationship to see if and how well it is working and compare that to how well it can work. You have to be able to communicate with a woman in a way that is considerate of her communication style, which is grossly different from a man's to say the least; otherwise you can never even identify the strengths and weaknesses in your relationship, let alone fix them.You also have to understand what it is that makes a woman tick -- what she wants, out of life, her relationship with you, etc., and what flips her switches, especially those that trigger sexual interest and excitement and create that emotion that women will literally kill to have and maintain, full-blown swept-off-her-feet sexual attraction. Sounds like the Holy Grail of relationships, doesn't it? While it's true that men have searched for centuries to find such knowledge, this grail has been found, it's been right under our noses the whole time, and to make things about as embarrassing as they can possibly get, the women have been trying to tell us where it is!Well, I finally listened to nearly 200 of them, wrote it all down, gave it back to the women it came from to see if I had translated it right and then gave it to their husbands to use to make sure it was accurate. It was then refined and tested again until it was working for everybody involved after we found that there were a few things that women thought they wanted that they didn't want at all after they got them. I did all of this to save my own marriage, not to write a book. The book was simply a by-product of the success of the research I needed to conduct to find a way to get my own marriage and life in order. It will work for you, too. Really.No matter what you have tried, no matter what the state of your current relationship, there's a lot of information in this book that will help you make it better. Readers have stopped their own divorces with it in as little as a week, others have kicked their relationships up to notches previously unknown, while some have found that they have been in the wrong relationship with the wrong person and that getting out was the first step in getting on the real path to happiness, for EVERYONE involved. Many are on our forum, http://forum.makingherhappy.com/, and will be happy to answer your questions if you stop by.This book is called "THE Man's Guide to Great Relationships and Marriage" and you can download your copy now at http://www.makingherhappy.com/. Don't wait, don't sit there wondering if it will work for you, and don't waste time asking me if it will work for you. It will, so just grab it and growl, because life is too short to spend it unhappy, scared, frustrated, bored, celibate, angry, or any of those other nasty things that bad relationships make you feel.In the meantime, live well, be well, and have a wonderful day!David Cunningham "Being a man is something to which one should aspire, not something for which he should apologize." --David Cunningham
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