* ?EARLY DATA SHOWS "COSMO" IS RIGHT ON TARGET FOR WOMEN IN SINGAPORE: Subscriber stats show "Cosmo is "developing a deep reach to 25- to 29-year-olds, while strong interest in The "Cosmo "Beauty Club points to the spending power of this audience.
* SHOPPING NIGHT OUT: "Cosmo" regularly partners with retail and fashion clients to organize shopping events for its readers
* THE "COSMO" BEAUTY CLUB?provides a platform for beauty advertisers to showcase new launch products to a select group of Cosmo readers"
* THE "COSMO" BLOG (www.cosmopolitan.sg) is clicking well with young Singaporean women, and has collaborated with brands like Kiehl?s, Ahava, Shiseido and E! Entertainment"."
"THE RIGHT CONNECTION!"
"Cosmo "continues to resonate well with women aged between 25 and 34, according to latest subscriber figures. Approximately 52 percent of the total subscriber base falls within this key demographic of financially independent women with high levels of disposable income and purchasing power.
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"Cosmo "regularly partners with retail and fashion clients to organize shopping events.
The "Cosmo "Shopping Night Out is a dynamic fashion event filled with fun workshops, exclusive privileges, and lots of shopping!
ROBINSONS celebrated the opening of their newest store at The Shoppes at Marina Bay Sands with an exclusive Shopping Night Out for "Cosmo "readers, while COACH introduced their 70th Anniversary?Collection with an event at their Paragon store
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"5 THINGS TO KNOW ABOUT?THE?"COSMO?"BEAUTY CLUB"
The Cosmo Beauty Club has already attracted an exclusive database of independent women who value beauty and are willing to pay top dollar for products that?ll help them look their best.
* 75.7% of members spend an average of 150 a month on beauty products.
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56% of members fall in the age group of 25 ? 34.
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Chanel, M.A.C, L?Or?al and Maybelline are the most popular makeup brands among members.
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Clarins, Lane?ge, Shiseido and SK-II are the most popular skincare brands among members.
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Ageing skin, dehydrated skin, fine lines, pigmentation and sensitive skin are our members? key beauty concerns.
The "Cosmo "Beauty Club events provide an opportunity for advertisers to showcase new launch products with a select group of "Cosmo "readers ahead of scheduled launches. The presenting brand not only receives exclusive post-event coverage in magazine at the time of launch to build buzz and reader awareness, but also has the chance to interact with a group of powerful consumers who are genuinely interested in beauty.
"THE ONLINE PRESENCE YOU CAN?T IGNORE"
The "Cosmo "Singapore blog is capturing the attention of women from Singapore ? and from all over the world.
Each month, an average of 12,756 people visit the blog for their daily dose of Fun, Fearless, Fabulous tips.
Updated daily by the magazine?s editorial team, the blog covers a smorgasbord of topics from restaurant reviews to relationships, from product launches to shopping tips, and from fashion hits to style solutions.
?The blog is designed so visitors can get the latest, newest updates without having to search too deep into a website,? explains Cosmo editor-in-chief Deborah Tan. ?To enhance user experience, we have strategically placed widgets reflecting things like the most popular posts, updates by each individual editorial member, most recent comments, and a tag cloud throughout the homepage to provide the reader with multiple entry-points.?
Every effort has been made to maximise the social reach of each blog post. Whenever a new post is put up,?"Cosmo"?s communities on Facebook and Twitter are also notified. Sharing buttons at the bottom of each entry makes it easy for the reader to share what she?s read on LinkedIn, Twitter, and Facebook.
Brands like Kiehl?s, Ahava, Shiseido and E! Entertainment?have worked with the?"Cosmo?"blog.
For more information on how your brand can participate?in these events and explore collaboration opportunities with "Cosmo,"?contact us now.
Banned here for 22 years, Cosmopolitan - the world's number-one magazine for young women is finally in Singapore! With 63 editions published in over 100 countries, reaching 78 million readers worldwide in 36 languages - nobody talks to more women globally. Cosmopolitan evokes glamour and aspiration. More than print and paper, Cosmopolitan is a complete lifestyle experience, engaging readers with topics on fashion, beauty, body, relationships and life. Cosmo Singapore is the 64th edition. Visit us online at www.cosmopolitan.sg
Source: http://www.sphmagazines.com.sg/blog/announcements/cosmo-singapore/2012/updates-on-cosmopolitan-singapore-right-on-target-for-readers-and-advertisers
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